"The
biggest challenge to the success of technology-based
organisations today is in maintaining the ability to
innovate."
Organisations
usually develop and improve products or services over time.
But today competitive advantage increasingly relies on the
capacity to generate 'disruptive innovations' - market
challenging ideas and products. Disruptive
innovation allows organisations to leapfrog and outclass
competitors and to reap higher profits by moving faster than
competitors.
Research
shows that the best ideas to fuel disruptive innovation can
most often be found with fringe stakeholders outside of the
organisation.
This pioneering course uses case studies from a
range of innovation-based businesses to examine how science and
technology communication techniques, along with developments
from a range of other disciplines, can be used to tap into pools of undiscovered
creativity and knowledge. We will learn:
 |
the
most
effective communication techniques for harnessing ideas
and disruptive innovations from fringe stakeholders |
|
how
to identify fringe stakeholders |
|
ways
in which 'new' communication techniques such as the internet,
blogging and podcasts may be exploited to stimulate
disruptive innovation
|
|
further
ways of tapping into undiscovered pools of knowledge which will
benefit your organization |
| the
role of 'radical transactiveness' - the ability to
continually acquire and come knowledge from fringe
stakeholders |
|
methods
of harnessing disruptive innovation in your organisation
|
|
the
importance of 'innovation democracies' and 'open models of
innovation' |
